Sökning: "Gucci"

Visar resultat 21 - 25 av 29 uppsatser innehållade ordet Gucci.

  1. 21. Representationen av genus : En semiotisk studie av Tom Fords Gucci kampanj 2003 samt Frida Gianninis Gucci kampanj 2013

    Magister-uppsats, Institutionen för informatik och media

    Författare :Sara Andréasson; [2013]
    Nyckelord :Gender; feminism; representation; Gucci; Tom Ford; Frida Giannini; semiotic analysis;

    Sammanfattning : Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013. Number of pages: 73 (79 including enclosures) Author: Sara Andréasson Tutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University. LÄS MER

  3. 22. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Anna Riberth; Sofia Ericsson; [2012]
    Nyckelord :Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Sammanfattning : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. LÄS MER

  4. 23. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Frida Minhas; Mersiha Memic; [2011]
    Nyckelord :fast fashion; luxury fashion; responding; high-end; H M; zara; burberry;

    Sammanfattning : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. LÄS MER

  5. 24. Luxury fashion web-shops, a successful distribution channel?

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Nyckelord :luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Sammanfattning : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. LÄS MER

  7. 25. A walk through Luxury land

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :JOHAN EDBERG; [2010]
    Nyckelord :luxury brands; lacoste; premium brands; brand building; fashion marketing; dentity; image; image analysis; gucci; burberry; morris;

    Sammanfattning : This thesis is about how high level brands communicate their brands to the audience. The thesis consists of analyses of the identity and images of two luxury brands, Gucci and Burberry and two premium brands, Lacoste and Morris. The purpose is to clarify the identity of the brands, by carrying out analysis as well as interviews with key personnel. LÄS MER