Sökning: "Gunnar Öhrnell"

Hittade 1 uppsats innehållade orden Gunnar Öhrnell.

  1. 1. Attitude, Activity and Destination Brand Identity among Swedish Entrepreneurs in Heritage Tourism : a case study of the UNESCO site of Decorated Farmhouses in Hälsingland

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Gunnar Öhrnell; Yunchen Sun; [2017]
    Nyckelord :entrepreneurial attitude; business model innovation; heritage tourism; destination brand identity; UNESCO;

    Sammanfattning : Being one of the fastest growing industries, tourism has a trend to offer more innovative products and services. New opportunities and challenges have come for entrepreneurs and SMEs. Heritage tourism is one type of experience-based tourism where people can get historical or cultural experience. LÄS MER