Sökning: "Gurruraj Anantharramu"

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  1. 1. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Nyckelord :Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Sammanfattning : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. LÄS MER