Sökning: "Gustaf Christensen"

Hittade 1 uppsats innehållade orden Gustaf Christensen.

  1. 1. Social Media – Do You See the Whole Picture?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cathrine Bonnier; Madeleine Jankén; Gustaf Andersson; [2009]
    Nyckelord :Social media; Driving mechanisms; Business model; Economic value; Hidden values; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The thesis aims to create an understanding to set the foundation of the social media landscape covering its historical evolution, driving mechanisms and business models. Methodology: The thesis has a qualitative character and an explorative art of discovering the social media landscape. LÄS MER