Sökning: "Gustaf Holmblad"

Hittade 2 uppsatser innehållade orden Gustaf Holmblad.

1. 1. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Gustaf Holmblad; Christina Ericsson; [2013]
   Nyckelord :Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Sammanfattning : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. LÄS MER

3. 2. Ton och Röst - en integrerad del av helheten

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Daniel Mattisson; Gustaf Holmblad; [2012]
   Nyckelord :Integrated marketing communications; IMC; Tone of voice; Verbal identity; Controlled language; IKEA; Social Sciences;

   Sammanfattning : During the last decades, Integrated Marketing Communications (IMC) has emerged as a powerful theory within marketing communications research. The main purpose of IMC is to integrate all the communications efforts of an organization into one single and unified voice. LÄS MER