Sökning: "Gustav Öhrvik"

Hittade 2 uppsatser innehållade orden Gustav Öhrvik.

1. 1. From elevator pitch to organizational vision - How does the personal idea become an outspoken organizational vision?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Patrik Gustavsson; Gustav Öhrvik; Jenny Dahlén; [2007]
   Nyckelord :vision; development; entrepreneurship; management; communication; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of this dissertation is to create an understanding of how a personal idea in the mind of an entrepreneur becomes an outspoken vision in one biotech company. More specifically, for what purpose the vision is used at different stages, how it is communicated, its content and what impact previous visions have on future vision work and in order to reach a deeper understanding of how vision develops over time and how it is used we have employed a qualitative approach based on a case study. LÄS MER

3. 2. Internationalizatio Inversa - Modernising Internationalization theory

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Ludvig Steen; Michael Weinert; Gustav Öhrvik; [2007]
   Nyckelord :;

   Sammanfattning : With the world becoming one homogenous market-place, as a result of globalization, the need for effective internationalization theories is ever increasing. Today, it has become more difficult to present a differentiated business option that will get noticed in the long line of similar companies, and this can all be seen as the direct effect of globalization. LÄS MER