Sökning: "Gustav Enström"

Hittade 2 uppsatser innehållade orden Gustav Enström.

1. 1. How the Corona Pandemic Made us Nostalgic for the Immediate Past: An Exploration of Nostalgia during the Corona Pandemic

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gustav Enström; Axel Klofsten; [2021-07-01]
   Nyckelord :Rationalisation; disenchantment; nostalgia; Corona pandemic; consumption experiences; immediate nostalgia;

   Sammanfattning : This article explores and illustrates the rationalising and disenchanting effects of the Corona pandemic and their manifestations in nostalgia. We find that previous research has not addressed the way in which consumers long for the past the way they do during the pandemic. LÄS MER

3. 2. Konsumentbeteende vid finansiella investeringar - varumärkens påverkan på indiviers investeringsbeslut

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Gustav Enström; Axel Wieslander; [2019-06-28]
   Nyckelord :;

   Sammanfattning : .... LÄS MER