Sökning: "Gustav Fridell"
Hittade 3 uppsatser innehållade orden Gustav Fridell.
1. IT’S IN THE DATA 2 : A study on how effective design of a digital product’s user onboarding experience can increase user retention
Master-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : User retention is a key factor for Software as a Service (SaaS) companies to ensure long-term growth and profitability. One area which can have a lasting impact on a digital product’s user retention is its user onboarding experience, that is, the methods and elements that guide new users to become familiar with the product and activate them to become fully registered users. LÄS MER
2. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making
Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. LÄS MER
3. ITREA – Utveckling av framtidens digitala annonseringsplats
Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : This study has investigated the development of a web application in the form of a digital marketplace for IT services. The problem statement addresses how a web application of this kind can be designed to achieve three criteria; high usability, good user experience and high credibility. LÄS MER