Sökning: "Gustav Loven"

Hittade 1 uppsats innehållade orden Gustav Loven.

  1. 1. Entry Mode Strategy and the Effect of National Culture on Foreign Subsidiary Performance

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Claes Friberg; Gustav Lovén; [2006]
    Nyckelord :Entry Mode; Performance; National Culture; Foreign Subsidiary; Strategy;

    Sammanfattning : This study raises a new question regarding the link between cultural distance and entry mode performance. Previous studies have found a relationship between entry mode choice and performance. Others have shown a relationship between national culture and the choice of entry mode. LÄS MER