Sökning: "Gustavo Brand"

Hittade 3 uppsatser innehållade orden Gustavo Brand.

  1. 1. CONSUMERS IN LOVE : A model to consumers heart

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gustavo Lima Moraes de Oliveira; Suzanne Meinders; [2018]
    Nyckelord :Brand love antecedents; consolidated model; brand identification; brand evaluation; experience value; screening process;

    Sammanfattning : PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. LÄS MER

  3. 2. Effects of In-store Promotions on Brand Awareness

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Luiz Gustavo Pinke Rodrigues; [2010]
    Nyckelord :In-store promotion; Brand Awareness; Consumer buying intention; Retailer; Point-of-Purchase; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Effects of In-store Promotions on Brand Awareness Date of the Seminar: June 2nd Course: BUS 808. Master thesis in international marketing Author: Luiz Gustavo Pinke Rodrigues Advisor: Karin Alm Examinator: Ulf Johansson Keywords: In-store promotion, Brand Awareness, Consumer buying intention, Retailer, Point-of-Purchase Thesis purpose: This thesis is aiming at bringing brand into consideration by investigating the effects in-store promotions have on brand awareness in consumers’ real shopping experience. LÄS MER

  4. 3. Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustavo Gomez; Jose Alejandro Velez Borbon; [2007]
    Nyckelord :Internet Social Networks; Brand Innovation; Interactivity; Word of Mouth; Attention Economy; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.... LÄS MER