Sökning: "Gutehall"

Hittade 2 uppsatser innehållade ordet Gutehall.

1. 1. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Maria Gutehall; Mhd Omar Korabi; [2015]
   Nyckelord :Alumni; Relationship Marketing; Loyalty; Services; Surprises; Branding; Benchmark; social Media and Promotions;

   Sammanfattning : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. LÄS MER

3. 2. Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong

   Master-uppsats, Avdelningen för ekonomi

   Författare :Stefan Gutehall; [2013]
   Nyckelord :Services marketing; Internationalization; Hong Kong; Culture; Adaptation; Standardization;

   Sammanfattning : Aim: The aim of this research is to explore how the process variables adaptation/standardization, trust and networks are utilized when handling the service characteristics heterogeneity and intangibility when services are introduced in new culture, in this case in Hong Kong. Method: The method chosen for the study was case study and primary qualitative data collection was made through semi-structured interviews with seven key persons at Elekta. LÄS MER