Sökning: "Guzmán Marco"

Hittade 1 uppsats innehållade orden Guzmán Marco.

  1. 1. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Marcus Widell; Guzmán Marco; [2020]
    Nyckelord :;

    Sammanfattning : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. LÄS MER