Sökning: "Håkan Jernberg"

Hittade 1 uppsats innehållade orden Håkan Jernberg.

  1. 1. Destination Management Organizations And Their Effect on Japanese Tourism to Norrbotten County

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Markus Jansson; Håkan Jernberg; [2014-08-12]
    Nyckelord :Destination management organization; Norrbotten; Destination development; Place marketing; Cooperation; Japanese tourism; Tourism;

    Sammanfattning : The purpose of this thesis is to study the work of destination management organizations, henceforth called DMOs, in Norrbotten, Sweden’s northernmost county. Specifically, the thesis examines how the work of these organizations has affected the Japanese tourism to the region, which has been growing in the last few years. LÄS MER