Sökning: "H M framing"

Hittade 3 uppsatser innehållade orden H M framing.

  1. 1. Hållbar marknadskommunikation - Genuint ansvarstagande eller ett spel för galleriet? : En kritisk diskursanalys av H&M:s och Lindex:s hållbara marknadskommunikation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Linnéa Svensson; Rina Sekiraca; [2023]
    Nyckelord :Marketing Communication; Sustainability; Fast fashion; Critical Discourse Analysis; Framing; Public Relations;

    Sammanfattning : The climate crisis that the world is facing has resulted in a generally greater awareness about how climate friendly the products that we consume are. This has led companies all over the world to develop their sustainability marketing communication in order to attract consumers. LÄS MER

  3. 2. Vem styr den gröna agendan? En kvalitativ studie om den diskursiva kampen kring hållbarhet

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Linnea Litsberger; Sofia Stenberg; [2018]
    Nyckelord :sustainability; discourse; agenda setting; framing; power; H M; Greenpeace; The Guardian; hållbarhet; diskurs; dagordning; gestaltning; makt; Social Sciences;

    Sammanfattning : This essay aims to investigate the discourse of sustainability as portrayed by multiple actors in relation to H&M. The main focus is to distinguish the different discussions and to explore the relationship between the different actors in order to unveil possible power structures. LÄS MER

  4. 3. EN HANDELSVARA I FEMINISTKLÄDER : En studie av feminism inom mode som exempel på reifikation.

    Kandidat-uppsats, Stockholms universitet/Institutionen för etnologi, religionshistoria och genusvetenskap

    Författare :Vilma Ljunggren Forsberg; [2017]
    Nyckelord :Femvertising; varumärkesbyggande; Chanel; Dior; Gina Tricot; H M; feminism; marknadsfeminism; ”trickle-down feminism”; reifikation; Lukács; marxism; nyliberal feminism; konsumtion;

    Sammanfattning : This essay aims to establish a marxist perspective upon a phenomena that could be seen as typical neoliberal–femvertising. I have noticed an expanding trend in fashion; the use of feminism as branding. Fashion brands such as Dior and H&M have lately profiled themselves with feminism, framing it as radical as well as feminist. LÄS MER