Sökning: "H M strategy"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden H M strategy.

  1. 1. Damned if you do, damned if you don't.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

  3. 2. Sustainability-Linked Bonds - A Case Study of H&M

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Waldemar Andersson; Larysa Karsayeva; [2023]
    Nyckelord :Sustainability-linked bond; fast fashion; green financing; transition;

    Sammanfattning : The thesis investigates the sustainability-linked bond issuance by fast fashion company H&M in the midst of the Covid-19 pandemic. The study contributes to existing literature by providing observations of real-world practitioners on the cost-benefit considerations of SLB issuance, in particular, challenging the notion of a "free lunch", conversely concluding that the greatest concern is attributed to potential reputational damage in the event of missed targets. LÄS MER

  4. 3. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  5. 4. Green Greed A Poststructural Policy Analysis of “H&M Group Sustainability Performance Report 2020”

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

    Författare :Lisa Carlsson; [2023]
    Nyckelord :Capitalism; Circular Growth; Degrowth; Decoupling; Democratized fashion; Depoliticization; Ecomodernism; Green growth; Governmentality; Institutionalized knowledges; Neoliberalism; Poststructuralism; Power knowledge; Policy analysis; Social Constructivism; WPR approach; Social Sciences;

    Sammanfattning : This thesis examines how discursive formations of problem representations presented in the “H&M Group Sustainability Performance Report 2020” institutionalize and shape knowledge regarding strategies on combating climate change. The politics behind these formations are made visible by using Carol Bacchi’s Poststructural Policy Analysis What’s the problem represented to be?(WPR) as a methodological framework. LÄS MER

  7. 5. CSR och klädbranschen : Vilka effekter har H&Ms CSR-strategi?

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Beatrice Abrahamsson; Matilda Bodén; [2023]
    Nyckelord :CSR; CSR communication; Brand image; Attitude; Brand attitude; Purchase intention; CSR; CSR-kommunikation; Varumärkesimage; Attityd; Varumärkesattityd; Köpintention;

    Sammanfattning : Research questions: How does the company's CSR communication affect consumers' purchase intention and brand attitude? Purpose: The study aims to examine the relationship between how companies' work with CSR (marketing) influences brand attitude and further purchase intention among consumers in the fashion industry. Method: The study was conducted using a quantitative method and a deductive research approach. LÄS MER