Sökning: "HBO Max"

Hittade 3 uppsatser innehållade orden HBO Max.

  1. 1. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER

  3. 2. Identifying potential problem perceived by consumers within the recommendation system of streaming services

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Laila Arman; Tanveer Ahmed; [2022]
    Nyckelord :Streaming service; Recommendation system; Netflix; Disney Plus; HBO Max; Streaming tjänster; Rekommendationssystem; Netflix; Disney Plus; HBO Max;

    Sammanfattning : Streaming services have had a significant gain in popularity over the last decade, with an increasing number of subscribers. Along with digitalization, more households seek accessible entertainment that allows them to choose the type of content they wish to watch. LÄS MER

  4. 3. Relationships in TV-drama series : Understanding contemporary portrayals of couples

    Master-uppsats, Uppsala universitet/Sociologiska institutionen

    Författare :Henrik Jodén; [2022]
    Nyckelord :TV-drama series; romantic relationships; risk mentality; individualization;

    Sammanfattning : Almost everyone has some experience of seeing fictional couples in visual entertainment media. A large body of research has investigated the relationship depictions and their effects on how people perceive their own relationships. LÄS MER