Sökning: "HE-marketing"

Hittade 2 uppsatser innehållade ordet HE-marketing.

1. 1. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Martin Sone E Kwang; [2019]
   Nyckelord :Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

   Sammanfattning : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. LÄS MER

3. 2. Rethinking the marketing of higher education

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Rebecka Järbur; Maria Tönn Ågren; [2013-07-11]
   Nyckelord :international student recruitment; customer; marketing; HE-marketing;

   Sammanfattning : .... LÄS MER