Sökning: "HIG marketing MBA"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden HIG marketing MBA.

  1. 1. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Hafiz Azhar Ahmed Khan; [2022]
    Nyckelord :Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Sammanfattning : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. LÄS MER

  3. 2. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Archana Yadev Ganganaboina; Riaz Sana; [2017]
    Nyckelord :communication; green marketing; ecolabel; customer awareness;

    Sammanfattning : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. LÄS MER

  4. 3. Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Peter Landhed; [2011]
    Nyckelord :;

    Sammanfattning : This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. LÄS MER

  5. 4. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    Master-uppsats, Avdelningen för ekonomi

    Författare :Vladka Sturesson; [2011]
    Nyckelord :Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Sammanfattning : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. LÄS MER

  7. 5. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Patrik Zackrisson; [2010]
    Nyckelord :Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Sammanfattning : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. LÄS MER