Sökning: "Hadassa Gedankien Niemi"

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  1. 1. Att bygga jämställt : En studie om rekryteringskommunikation mot kvinnor i en mansdominerad bransch

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hadassa Gedankien Niemi; Isabelle Forsberg; [2019]
    Nyckelord :employer branding; gender awareness; attracting women; targeted communication; gender wording; building industry;

    Sammanfattning : The demand for labour force in the European building industry has increased in recent years due to the constant migrations and the need to provide housing, schools and hospitals to accommodate this growing population. Due to this scenario and to governmental policies that were created to supply this need, Swedish building companies want to recruit more female employees in particular. LÄS MER