Sökning: "Hai Pham"

Hittade 2 uppsatser innehållade orden Hai Pham.

1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
   Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

   Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

3. 2. Customer Value in E-grocery : An investigation into Handla24 of ICA Bankeryd

   Kandidat-uppsats, Internationella Handelshögskolan

   Författare :Tuan Nguyen Trong; Phuong Phan Thi Khanh; Hai Ly Pham; [2010]
   Nyckelord :Customer value; value creation; typology of consumer value; e-grocery; e-commerce; Handla24; ICA Bankeryd;

   Sammanfattning : Background Electronic commerce (EC) has become popular due to the increasing demand of efficiency in shopping. The reason for this trend is the changes in technology and socio-demography. E-grocery, therefore, appears to be a fresh and attractive business concept that creates customer value for companies trading in supermarket industry. LÄS MER