Sökning: "Haining Zhao"

Hittade 1 uppsats innehållade orden Haining Zhao.

  1. 1. A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Haining Zhao; Ruoyi Liu; [2009]
    Nyckelord :Chinese hospitality industry; Marketing mix; Comparative study;

    Sammanfattning : The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. LÄS MER