Sökning: "Halima Abedin Jitu"
Hittade 1 uppsats innehållade orden Halima Abedin Jitu.
1. The influence of celebrity endorsement through social media on impulsive buying in Sweden
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). LÄS MER
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