Sökning: "Halima Abedin Jitu"

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  1. 1. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Nyckelord :Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Sammanfattning : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). LÄS MER