Sökning: "Hallström Carl-johan"

Hittade 2 uppsatser innehållade orden Hallström Carl-johan.

1. 1. Is It as Trustless as They Say? : A Functional Analysis of the Blockchain and Trust

   Master-uppsats, Högskolan i Jönköping/JIBS Entrepreneurship Centre

   Författare :Uggla Carl; Hallström Carl-Johan; [2018]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. The Not So Green Mile : Greenwashing’s effect on brand image when moderated by customer loyalty, using Volkswagen as a case study

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Oliver Blennborn; Carl-Johan Hallström; [2016]
   Nyckelord :Greenwashing; brand image; brand attitude; symbolic brand value; customer loyalty; marketing communication; Volkswagen.;

   Sammanfattning : Our planet is facing an environmental crisis in form of an ongoing increase in temperature caused by greenhouse gas emissions generated by humans. Volkswagen was recently proven guilty of greenwashing, claiming to be environmental friendly when in fact conducting poor environmental performance, causing society to react. LÄS MER