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1. 1. The Communicating Home - Definition, Evaluation and Business Opportunities for TeliaSonera in a 3-5 years perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Daniel Clemensson; Hampus Janzon; Johan Claesson; [2005]
   Nyckelord :Företagsledning; Management of enterprises; value structure; user needs; telecommunication; communication technology; communicating home; business model; business development; management; Business and Economics;

   Sammanfattning : The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and value structures of industries. LÄS MER