Sökning: "Han Luo"

Hittade 3 uppsatser innehållade orden Han Luo.

  1. 1. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Edström; Yufei Erik Luo; [2023]
    Nyckelord :Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Sammanfattning : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. LÄS MER

  3. 2. Blockchain in Big Four accounting firms : an explorative study of the discursive institutional work of Big Four accounting firms in blockchain

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Xijia Luo; [2021]
    Nyckelord :Blockchain; Institutional work; Audit; Professionals;

    Sammanfattning : Purpose - This thesis aims to explore the discursive institutional work conducted by Big Four accounting firms in front of the emergent of blockchain technology which might bring a disruptive influence not only to audit industry but also to their clients in all sectors. Design/methodology/approach - This thesis builds upon a qualitative case study of the Big Four accounting firms. LÄS MER

  4. 3. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Nyckelord :Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Sammanfattning : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. LÄS MER