Sökning: "Hanat Herzi Dorreh"

Hittade 1 uppsats innehållade orden Hanat Herzi Dorreh.

  1. 1. Branding at Nation: The student and volunteers´ perceptions of image/identity in the Swedish student Nations

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanat Herzi Dorreh; Tomas Hromjak; [2012]
    Nyckelord :Business and Economics;

    Sammanfattning : The purpose of this study is to analyze and understand how branding, image and identity play a role for Nations both to attract and maintain student, customers and motivate volunteers. This will be analyzed by means of the following research questions: “how do the Nations brand themselves?” and “how do members and volunteers of nations understand the Nation’s image and how do they respond to it?” This study strives to contribute to the theoretical area that deals with branding in non-profit organizations. LÄS MER