Sökning: "Hanna Ådahl"

Hittade 1 uppsats innehållade orden Hanna Ådahl.

  1. 1. The naked truth? : En kritisk diskursanalys om fast fashion-företaget NA-KD:s externa kommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hanna Ådahl; My Brännström; [2021]
    Nyckelord :NA-KD; fast fashion; fashion industry; sustainability; company profile; external communication; marketing communication;

    Sammanfattning : The purpose of this study was to increase the understanding of how the Swedish fast fashion company NA-KD expressed its profile and how it could be linked to sustainability. The fashion industry is known for having big sustainability problems, and that is why the main focus of this study was the paradox between fast fashion and sustainability due to its conflict nature. LÄS MER