Sökning: "Hanna Bornmark"

Hittade 2 uppsatser innehållade orden Hanna Bornmark.

1. 1. A study to indicate the importance of brand awareness in brand choice - A cultural perspective

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Hanna Bornmark; Åsa Göransson; Christina Svensson; [2006]
   Nyckelord :;

   Sammanfattning : According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unknown environment. If the consumers do not choose according to theories, what are the factors that have a greater affect on the buying behaviour? There is not so much research about the effect of brand awareness on brand choice, which is why this subject was investigated. LÄS MER

3. 2. Central and Eastern Europe

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Åsa Göransson; Hanna Bornmark; [2006]
   Nyckelord :Foregin Direct Investment FDI ; Relocation of Production; Central and Eastern Europe CEE ; Country advantages; Automotive Industry; The Trelleborg Group; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : An increasing number of automotive supplier companies are investing in Central and Eastern Europe (CEE) in order to gain cost advantages. This has happened in a rapid pace since many of these countries did not have any foreign direct investments (FDI) at the turn of the century. LÄS MER