Sökning: "Hanna Frogner"
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1. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. LÄS MER
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