Sökning: "Hanna Gärdhagen"

Hittade 1 uppsats innehållade orden Hanna Gärdhagen.

  1. 1. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Nyckelord :Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Sammanfattning : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. LÄS MER