Sökning: "Hanna Kuczkowska"

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  1. 1. Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anna Fanoberova; Hanna Kuczkowska; [2016]
    Nyckelord :consumer behaviour; source credibility; information quality; apparel products; online shopping behaviour; eWOM; bloggers; online retailers; stylists;

    Sammanfattning : Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. LÄS MER