Sökning: "Hanna Metsis"

Hittade 2 uppsatser innehållade orden Hanna Metsis.

1. 1. Women's Reactions to Sexy Female Models - A Quantitative Study in an Online Apparel Retail Setting

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Barrebo; Hanna Metsis; [2015]
   Nyckelord :Sexual appeals; Sex in advertising; Sexual movement; Nudity; Online retail;

   Sammanfattning : This thesis explores how female sexual appeals in advertising affect female consumers. The effects on arousal levels as well as respondents' affective, cognitive and conative responses were examined. Two commonly used types of sexual appeals were studied: sexual movement and nudity. LÄS MER

3. 2. Twittra, gilla, mäta - En studie av åtta företags arbete med sociala medier

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hanna Metsis; [2012]
   Nyckelord :social media; Facebook; Twitter; digital marketing; social networks;

   Sammanfattning : This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. LÄS MER