Sökning: "Hanna Poutanen"

Hittade 1 uppsats innehållade orden Hanna Poutanen.

  1. 1. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Joel Florén; Hanna Poutanen; [2014]
    Nyckelord :sustainability; sustainability communication; csr; sustainability communication content; sustainable branding;

    Sammanfattning : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. LÄS MER