Sökning: "Hanna Poutanen"
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1. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. LÄS MER
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