Sökning: "Hanna Schönning"

Hittade 1 uppsats innehållade orden Hanna Schönning.

  1. 1. Den personliga kreativiteten: Kreativitet är vad du uppfattar och beror på dina egna erfarenheter

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Hasselberg; Hanna Schönning; [2007]
    Nyckelord :Advertising creativity; creativity and efficiency; consumer related creativity; driving forces behind creativity; creativity and purchase intentions;

    Sammanfattning : Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. LÄS MER