Sökning: "Hanna Tollin"

Hittade 1 uppsats innehållade orden Hanna Tollin.

1. 1. ”Jag har inte fattat att det gällde biblioteket” : en utvärdering av marknadsföringskampanjen ”Låna dig rik” i Kalmar

   Kandidat-uppsats, Institutionen för kulturvetenskaper, KV

   Författare :Hanna Tollin; Emma Svensson; [2011]
   Nyckelord :marknadsföring; utvärdering; marknadsföringskampanj; folkbibliotek; medborgarundersökning;

   Sammanfattning : The purpose of this bachelor’s thesis is to evaluate how the marketing campaign “Låna dig rik” has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents’ opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. LÄS MER