Sökning: "Hanna Warnerman"

Hittade 1 uppsats innehållade orden Hanna Warnerman.

  1. 1. En ny musikarena utan solister

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hanna Harbom; Hanna Warnerman; [2010]
    Nyckelord :music; sponsorship; communication;

    Sammanfattning : The music industry has been subject to great changes during the last ten years. The most significant factor contributing to this change is the increasing usage of broadband and thereby the increasing frequency of downloading music illegally. Music piracy and file sharing have caused record sales to plummet. LÄS MER