Sökning: "Hannah Holtmo"
Hittade 1 uppsats innehållade orden Hannah Holtmo.
1. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment
Kandidat-uppsats,Sammanfattning : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. LÄS MER
Resultatsidor:
1