Sökning: "Hannah Holtmo"

Hittade 1 uppsats innehållade orden Hannah Holtmo.

  1. 1. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

    Kandidat-uppsats,

    Författare :Josefine Pålsson; Hannah Holtmo; [2022]
    Nyckelord :Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

    Sammanfattning : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. LÄS MER