Sökning: "Hannah Mellin"

Hittade 2 uppsatser innehållade orden Hannah Mellin.

1. 1. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
   Nyckelord :Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

   Sammanfattning : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. LÄS MER

3. 2. Small Yapping Dog: Exploring the role of the Nordics in the CSR work of MNCs

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Filip Engholm; Hannah Mellin; [2019]
   Nyckelord :corporate social responsibility CSR ; multinational corporations MNCs ; the Nordics; stakeholder theory; neo-institutionalism;

   Sammanfattning : Corporate Social Responsibility is an increasingly prevalent point of discussion, and the Nordic countries are especially active and vocal on the subject. Despite representing a small part of the global market, they have established an impactful role in the conversation. LÄS MER