Sökning: "Hans Sellberg"
Hittade 1 uppsats innehållade orden Hans Sellberg.
1. Storytelling som marknadsföringsstrategi : AB Enaforsholm
Kandidat-uppsats, SLU/Dept. of EconomicsSammanfattning : The marketing strategies discussed in today’s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting and discussing the marketing strategy storytelling and whether it is applicable to Enaforsholm Fjällgård. LÄS MER
Resultatsidor:
1