Sökning: "Hanui Ye"

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  1. 1. Carbon Labeling as a Green Marketing Strategy

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hindrik Jan Wildschut; Hanui Ye; [2009]
    Nyckelord :carbon labeling; green marketing; sustainable development; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that consumers have of environmental labeling strategies. The goal of this paper is to give recommendations on whether the use of carbon labeling can help a company’s green marketing strategy to be more effective in terms of winning the trust of ‘green’, or ‘eco-conscious’, consumers. LÄS MER