Sökning: "Hanwen Wu"

Hittade 1 uppsats innehållade orden Hanwen Wu.

  1. 1. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :YueXin Zhou; Hanwen Wu; [2021]
    Nyckelord :Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Sammanfattning : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. LÄS MER