Sökning: "Haris Smajovic"

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  1. 1. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Haris Smajovic; Helena Warfvinge; [2014-12-05]
    Nyckelord :Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

    Sammanfattning : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. LÄS MER