Sökning: "Hashtag-activism"
Visar resultat 1 - 5 av 15 uppsatser innehållade ordet Hashtag-activism.
1. “Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary
Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. LÄS MER
2. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). LÄS MER
3. #DeleteFacebook and Hashtag Activism in a Perspective of Critical Discourse Analysis
Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : This thesis aims to conduct an in-depth study of the activism surrounding the #DeleteFacebook hashtag by applying Critical Discourse Analysis. By theorizing framing, digital colonialism, power relations, and antagonism, this thesis examines the qualitative analysis of 1.987 Tweets posted on Twitter between 20 February and 4 March 2021. LÄS MER
4. Racism is Not Getting Worse, it's Getting Tweeted. : A study of the impact of non-verbal cues in hashtag activism. Which emojis correlates with #blacklivesmatter and #alllivesmatter?
Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Sammanfattning : Scholars are often studying emojis as pure visual elements or as essential textual parts. Theories in this study bridge these subfields and examine emojis in both fields. This bridging understanding of emojis is applied to hashtag activism in the discursive Black Lives Matter debate to increase the comprehension of the impact of emojis. LÄS MER
5. A Critical Visual Analysis of the images shared by Colombian female photojournalists under the hashtag #8mfotografascolombia on the March 8th, 2021, feminist mobilization.
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The intention of this thesis is to investigate whether there are consistent narrative patterns of images produced by female photojournalists under the Instagram hashtag #8mfotografascolombia in the context of the feminist mobilization of March 8, 2021, that took place in Colombia. I aim to establish if indeed these new communicative strategies in expansion respond to narratives widely used by traditional photojournalism, or if they operate under a different set of dynamics. LÄS MER
