Sökning: "Hedonic Value Judgments"

Hittade 1 uppsats innehållade orden Hedonic Value Judgments.

  1. 1. Self-Service Technologies : What Influences Customers to Use Them?

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Bawan Saeid; Elma Macanovic; [2017]
    Nyckelord :Self-Service Technology; Private Self-Service Technology; Perceived Control; Perceived Convenience; Hedonic Value Judgments; Utilitarian Value Judgements; Decision to Use;

    Sammanfattning : Background: The society has changed and become increasingly characterized by technology-facilitated interactions. Companies are starting to make use of self-service. technologies (SSTs), instead of interpersonal encounters during service deliveries. Customers’ usage of SSTs has been examined in previous research. LÄS MER