Sökning: "Hedonic Value Judgments"
Hittade 1 uppsats innehållade orden Hedonic Value Judgments.
1. Self-Service Technologies : What Influences Customers to Use Them?
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: The society has changed and become increasingly characterized by technology-facilitated interactions. Companies are starting to make use of self-service. technologies (SSTs), instead of interpersonal encounters during service deliveries. Customers’ usage of SSTs has been examined in previous research. LÄS MER
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