Sökning: "Hedonic shopping"

Visar resultat 1 - 5 av 55 uppsatser innehållade orden Hedonic shopping.

1. 1. The role of shopping motivations on sustainable consumer behaviour in the fast fashion clothing industry

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ezgi Tekergül; Anna Frederique Leonie Koning; [2023]
   Nyckelord :sustainability; fast fashion; clothing; consumer behaviour; sustainable consumer behaviour; shopping motivations;

   Sammanfattning : The purpose of this study was to better understand how consumers of fast fashion clothing with different shopping motivations consider sustainability during their purchase. The different shopping motivations are hedonic and utilitarian, which are respectively the emotion of shopping and the function of shopping. LÄS MER

3. 2. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Philip Kaburek; Viktor Segerqvist; [2023]
   Nyckelord :Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Sammanfattning : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER

4. 3. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Nyckelord :Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Sammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER

5. 4. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Kesavan Madhavan; [2022]
   Nyckelord :Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

   Sammanfattning : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. LÄS MER

7. 5. Betydelsen av utilitariska och hedoniska köpbeteenden : En enkätstudie om köpbeteendets påverkan på konsumentens attityder

   Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Tilda Bondesson; Karolina Haraldsson; [2022]
   Nyckelord :Omnichannel; congruence; incongruence; utilitarian; hedonic; consumer behavior; Omnichannel; kongruens; inkongruens; utilitarisk; hedonisk; köpprocess;

   Sammanfattning : Digitaliseringen har gjort det möjligt för en integrerad multikanalslösning där fenomenet Omnichannel har fått stort genomslag. Omnichannel tillåter konsumenten att distribuera mellan olika kanaler under en och samma köpupplevelse och den sömlösa shoppingupplevelsen öppnar upp för ett inkongruent köpbeteende. LÄS MER