Sökning: "Heidi von Jahf"

Hittade 2 uppsatser innehållade orden Heidi von Jahf.

1. 1. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Heidi von Jahf; Paulina Huhtilainen; [2015]
   Nyckelord :International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

   Sammanfattning : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. LÄS MER

3. 2. The Effects of Having a Presence in Social Media : Swedish advertising agencies' awareness of social media and its contributing opportunities and risks

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Walita Yaro; Adissa Asmar; Heidi von jahf; [2013]
   Nyckelord :Business-to-Business; Social media; Social presence; Opportunities; Risks;

   Sammanfattning : Emerging from traditional marketing platforms in the early millennium is a brand new marketing form called social media. Having a presence in social media is a growing part of marketing communication and it gives companies a voice and a means to converse with their existing and prospective customers. LÄS MER