Sökning: "Heimar Svensson"

Hittade 2 uppsatser innehållade orden Heimar Svensson.

  1. 1. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sarah Linder; Heimar Svensson; [2014-12-05]
    Nyckelord :Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

    Sammanfattning : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. LÄS MER

  3. 2. Working title Finding out the employers’ perspectives on the different forms of post-high school education and employability

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Viktor Peterson; Heimar Svensson; [2011-08-29]
    Nyckelord :;

    Sammanfattning : The Swedish labor market is one of a complex nature with ever-changing preferences. The political discourse of the work strategy has grown stronger, and within this discourse, the concept of employability is central. Due to political initiatives, a new educational institution, the YH academy, has sprung forward. LÄS MER