Sökning: "Heineken"

Visar resultat 1 - 5 av 7 uppsatser innehållade ordet Heineken.

  1. 1. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
    Nyckelord :Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. LÄS MER

  3. 2. Patenting Beer : An analysis of plant product patents with specific focus on the impact of those patents granted for beer grain plant mutations to Carlsberg and Heineken

    Magister-uppsats, Uppsala universitet/Juridiska institutionen

    Författare :Imogen Liscoe; [2019]
    Nyckelord :Intellectual property; beer; patent; biotechnology; plant;

    Sammanfattning : This thesis examines the impact upon EPO interpretation of European plant patent law of the case Carlsberg and Heineken pertaining to the granting of patents for beer grain enzyme mutations. This analysis will look at current interpretation of the patentability of plant products dependant on the classification of their production process, as well as the extent of the scope of protection granted to these plant patents. LÄS MER

  4. 3. Studenter, Framtidens finsmakare! : En studie om hantverksölens plats på ölmarknaden för studenter.

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Axel Orre; Amelie Witschard; [2018]
    Nyckelord :Students; connoisseurs; Studenter; finsmakare;

    Sammanfattning : Title: Students, the future connoisseurs- A study on craft beers place on the beer market in a student town. A trend that is growing stronger among Swedish breweries is the interest in micro breweries. LÄS MER

  5. 4. Stereotypisering av kvinnan i ölreklam

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rebecka Andreasson; Lisa Niles; [2013]
    Nyckelord :Marknadskommunikation; stereotyp; könsstereotyper; könsporträttering; öl; maskulina produkter; feminina produkter; Hofstedes Maskulinitetsindex; TV-reklam; reklam. Marketing Communications; stereotype; sex stereotype; sex-portrayal; beer; masculine products; feminine products; Hofstede’s Masculinity Index; TV commercials; commercials.; Social Sciences;

    Sammanfattning : Framställandet av kön i reklam är ett komplext och omdiskuterat ämne inom kommunikationsforskningen. Denna studie ämnar analysera hur kvinnan framställs i TV-reklam för en traditionellt manlig produkt. LÄS MER

  7. 5. Gender Differences in the Language of Web Based Communication : The Cases of Heineken and Innocent

    Kandidat-uppsats, Institutionen för kommunikation och information

    Författare :Madeleine Larsson; [2011]
    Nyckelord :;

    Sammanfattning : .... LÄS MER