Sökning: "Heléne Melin"

Hittade 1 uppsats innehållade orden Heléne Melin.

  1. 1. The Customer is God: Japanese Service Culture in Clothing Stores

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Heléne Melin; Karl Wikström; [2007]
    Nyckelord :Japan; service; service culture; customer focus; store environment;

    Sammanfattning : When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. LÄS MER