Sökning: "Helena Märlegård"

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  1. 1. Message strategies in content marketing - How companies drive consumer engagement on social media

    Kandidat-uppsats,

    Författare :Louise Forsby; Helena Märlegård; [2022]
    Nyckelord :Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Sammanfattning : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. LÄS MER